Chainflip Labs is a Berlin-based Web3 company developing a decentralized exchange protocol that enables seamless cross-chain cryptocurrency swaps without the need for wrapped tokens. Utilizing Multi-Party Computation (MPC) and Threshold Signature Schemes (TSS), Chainflip ensures secure and efficient transactions across multiple blockchains.
Role
Visual Designer
UI & UX Designer
Framer Developer
Development
Framer
Date
January 2025
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Conducted market research to identify existing scheduling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
Pain Points
Building a strong website comes with challenges, from inconsistent identity across platforms to low engagement and unclear messaging. Here are the key pain points tackled.
Problem
Our value propositions weren’t clearly communicated, making it harder to attract and convert users, as well as stand out in the Web3 community.
Old website lacked visibility into market dynamics, as the site didn’t provide sufficient analytics, order book data, or educational content on market-making.
Additionally, the interface needed improvements to support didn’t effectively
showcase Chainflip’s core products: the Swapping App and the Liquidity Provision App.
Solution
Ensure key product benefits are communicated through concise, benefit-driven copy supported by strong visuals, animations, or interactive elements that demonstrate features like native BTC swaps and low fees in action.
Dedicated pages for both swappers and LPs, ensuring each audience understands the benefits of the Swapping App and Liquidity Provision App. These pages explicitly showcase features like native BTC swaps, low fees,
boost functionality, and backend efficiency for LPs.
Implementing the 'Learn' Flow for Better User Education
Optimizing User Flow & Navigation
Improving Content Discovery
Results
We managed to launch the website within 1 month, using a dynamic launch approach, prioritizing iterative feedback loops and cross-functional collaboration.
Expanded our audience reach, resulting in a 100% increase in views and brought attention to our protocol, increasing our social media followers.
Streamlined navigation for key audiences (swappers, earners, and partners), driving higher conversion rates and platform adoption.
By designing intuitive navigation and personalized user paths, I’ve enhanced user interaction, increasing retention and encouraging ongoing engagement with key platform features.
Learnings
A solid foundation of research, positioning, and UX strategy makes execution more effective and scalable.
Simplified explanations and visual clarity significantly impact conversion and adoption.
A strong, unified design system across all touchpoints reinforces credibility and recognition.
Adapting branding for new launches and evolving needs ensures long-term scalability and impact.
