Chainflip Labs
Chainflip Labs
DLT Protocol Engineering & Cross-Chain Infrastructure
DLT Protocol Engineering & Cross-Chain Infrastructure
DLT Protocol Engineering &
Cross-Chain Infrastructure
Website design for Chainflip Labs, the B2B engineering arm of Chainflip,
serving institutions, public sector bodies, and enterprise clients evaluating
DLT infrastructure.
Website design for Chainflip Labs, the B2B engineering arm of Chainflip,serving institutions, public sector bodies, and enterprise clients evaluating DLT infrastructure.
Website design for Chainflip Labs, the B2B engineering arm of Chainflip, serving institutions, public sector bodies, and enterprise clients evaluating
DLT infrastructure.
Role
Visual Designer
UI & UX Designer
Framer Developer
Development
Framer
Team
CEO
Designer (me)
Problem
Problem
Chainflip Labs GmbH needed a completely different visual register from the consumer DEX product. The audience was institutional: banks, public sector, enterprise, and the design had to signal technical credibility, not crypto speculation.
Chainflip Labs GmbH needed a completely different visual register from the consumer DEX product.
The audience was institutional: banks, public sector, enterprise, and the design had to signal technical credibility, not crypto speculation.
Goal
Goal
Build a website and brand identity focused on technology, services, and track record. Make it easy to understand how Labs solves complex infrastructure problems, where the expertise applies, and why a client should choose them over anyone else. Design and develop the site in under two weeks. Ensure the brand has a strong visual identity clearly distinct from the parent DeFi company.
Create a visual identity that would show Chainflip as an established company in space, not a startup anymore. Redesign and grow a website that now connects the four pieces of the puzzle: swappers, liquidity providers, integrators, and lenders. Build tools that could speed up production times and be used by non-designers.
Results
Results
Designed and developed the site and brand in under one week: cutting the original estimate by 50%. Following launch, new consultation requests increased approximately 3x. Created a flexible identity with its own visual language, strong enough to be treated as a fully separate company.
Create a visual identity that would show Chainflip as an established company in space, not a startup anymore. Redesign and grow a website that now connects the four pieces of the puzzle: swappers, liquidity providers, integrators, and lenders. Build tools that could speed up production times and be used by non-designers.
For institutions, trust means being able to see the machinery.
For institutions, trust means being able to see the machinery.
For institutions, trust means being able to see the machinery.
Isometric diagrams for invisible processes, halftone patterns for data density, near-black base with orange as the accent,
the same visual grammar as the dashboards and schematics institutions already work with.
I've worked on how brand could be presented in motion, while holding up the visual identity across all of the channels.
