Brands in Motion
Chainflip Labs is a Berlin-based company developing a decentralized exchange protocol that enables seamless cross-chain cryptocurrency swaps without the need for wrapped tokens. Utilizing Multi-Party Computation (MPC) and Threshold Signature Schemes (TSS), Chainflip ensures secure and efficient transactions across multiple blockchains.
Purpose-Driven Animation
Every movement serves a function, whether guiding attention, explaining functionality, or creating moments of delight. I believe the most impactful animations are often the simplest ones.
Seamless Performance
Motion Design System: Edtech SaaS
We craft emotional stories through movement, creating experiences
that feel personal and engaging. Let these principles shape your animations.
Youtube Channel: Building a visual system for a Cross Product
Website Animation
Youtube Channel: Building a visual system for a Cross Product
Logo animation
Boost Feature Launch Video
Squid Launch Video
Learnings
A modular system allowed seamless adaptation across multiple platforms, reducing implementation time and ensuring consistency.
Pre-approved brand assets minimized revision rounds and sped up approvals when working with partners the target audience.
Integrating animation into digital touchpoints made interactions more dynamic and increased user engagement.
A simplified visual language reduced cognitive load, making calls to action more effective and strengthening brand recall.
A/B testing with focus groups identified critical UX challenges early, refining the design process and reducing last-minute changes.